Lamisa Zareen ChowdhuryMarketing Research AnalysisThe objective of this Marketing Research Assessment is to find a research problem of a company, review the industry reports to understand…6 min read·Jul 9, 2021----
Lamisa Zareen ChowdhuryTales of Nutella: Consumer Psychology in Social Media MarketingHow an online retail brand and consumer psychology go hand in hand to build a strong brand presence in a social media platform. So how…6 min read·Jul 9, 2021----
Lamisa Zareen ChowdhuryHello, Stryder!One of the key experiences recommended during your time as a postgraduate is doing an internship. Gaining relevant work experience is…4 min read·Jul 6, 2021----
Lamisa Zareen ChowdhuryHero Packaging: A case analysisHero packaging is a 100% eco-friendly shipping mailer company created by an Australian couple. Their mission was to remove plastic shipping…3 min read·Jul 4, 2021----
Lamisa Zareen ChowdhuryStrategic Branding: Factors Influencing the Success/Failure of Start-up BrandingBrands play a new and evolving role in meeting today’s marketplace’s rigors. Brands have traditionally been about creating consistent…10 min read·Jul 4, 2021----